It started with a conversation
On April 29, 2022, representatives from the United States Southeast Area of The Church of Jesus Christ of Latter-day Saints met with the leadership of the NAACP Memphis Branch. The Area counselor asked Vickie Terry, Executive Director of the Memphis Branch:
“Vickie, what keeps you up at night?”
Ms. Terry responded instantly, “It bothers me that today our headquarters resides in a ZIP code with one of the highest infant mortality rates in the country.”
MyBaby4Me is born
The Area Presidency linked arms with established community nonprofit organizations and developed MyBaby4Me — a ZIP-code based intervention sponsored by the Area, administered and operated through a fiduciary agent in collaboration with local banner organizations. The objective is to reduce infant mortality rates in under-served communities and to set families on a path out of generational poverty. The first implementation began with the NAACP Memphis Branch in December 2022.
Welcome with open arms
This initiative encourages new and soon-to-be mothers to:
BELONG to a global community of mothers
BELIEVE you and your baby can have a happy and healthy life
BE AWARE of behaviors that could harm you or your baby
BECOME your best self and the best mother you can be
Through MyBaby4Me, participants can get help with:
- Housing & food insecurity
- Transportation
- Health care sourcing
- Early & prenatal education
- GED completion & job search
- Community
- Security
- Cultivating
- Christlike attributes
The initiative is spreading and so are the collateral benefits!
Additionally, MyBaby4Me has launched in Nashville, Tennessee and Little Rock, Arkansas with new operations for New Orleans, Louisiana and Charlotte, North Carolina. This community outreach provides new service opportunities for local Church members, other faith friends, and community volunteers to work side by side building social capital, community health, and a sense of belonging.
Each implementation improves the local banner organization meeting facilities, connects local resources and develops them, and creates jobs and wealth.
MyBaby4Me brings all closer to needed essential resources and reduces the health care gap in the community.
Click here to learn more on ways to Participate, Volunteer, and Support through our fiduciary.
Downloadable assets
- Infographics
- Videos
- Donor for A Chance to Learn
- One video
- Participants videos
- Six videos
- Donor for A Chance to Learn
- Marketing materials
- Style Guide
- Opening Marketing kit proofs
- Assets PDFs
- Implementation Playbook